“The best way to build awareness in society is to have a disabled friends. When we become friends, problems of the disabled become our friends’ problem”

Pythagoras math problem might seem easy for normal children to understand, but it’s not easy for blind children because they don’t even understand what a triangle looks like. This was a challenging problem and took up to 3 hours for Mr. Chatchai Aphibalphoonphon, CEO and founder of ‘Klong Din Sor (pencil box) Co.’ to solve the problem for blind children that day. Therefore, it is the beginning of his discovery about what he wants to do for society, and he believes that good designs can better the disabled’s lives. It becomes the cause of Klong Din Sor Co.

Creation of opportunity and equality for these blind people come from ‘inclusive society’ concept. It is to see what they can do and can make everyday life better by building awareness for people in society. We can design ustensiles and use this knowledge to create possible jobs for the blind, with openness and insight that their life opportunity is more than being lottery sellers or call center agents.

Klong Din Sor therefore tries to implement Design Thinking in their works as an important tool to create innovations and projects, especially Run2Gether project, which invited the disabled to run by catching a hand of the participants. It was found with belief that if we become friends of the disabled, their problems become ours. From a small idea of activity that everyone can join, it’s a source of inspiration for hundreds of disabled people and can be developed to create Impact Sustainability: sustainability of humans, the disabled, and people who work for society, because task of Klong Din Sor Co. is not only to create running activity, but also sustainable results in all social models.