“Sustainable Tourism” social innovation by creating value for local community
Thai tourism is generally seen as entertainment tourism more than community based tourism. From the past, local tourism has risen from local people that lived in that area, who could merely bring product out for sell, and the income distribution for local tourism was less than 10% per year. Local Alike has seen problem of income distribution: that the income could not reach the communities, and recognized bad representation of Thai tourism, so they has merged communities with tourism by focusing on returning benefit to the communities, using communities as key resource, and sticking to the main idea of sustainable tourism. The communities will be visited and tourists can only travel by the communities. It will be able to distribute income to the communities and a fund has been found to solve educational, economic, and environmental problems.
Local Alike has business model that focuses on distributing incomes to communities. The communities will benefit from tourism more than 70% from less than 10% in the past by working on community tourism service, A Community Fund is a collection of money from tourist activity. The communities gain 10% incomes from tourist activity for the fund. After sorting out expense from activities that cause net profit, 5% of the net profit will be taken from Local Alike to be collected in the funds of communities that organize tourist activity. It will be collected for solving problems or responding to needs in the areas, in educational, economic, and environmental domains. The more the tourist industry grows, the more these funds grow. Now, Local Alike has experimented with 100 communities in 40 provinces, of which 12 funds has been developed to reach more efficiency, to circulate resources and return local people of quality to communities to solve community’s problems.